Android outpaces iOS in smartphone loyalty: Report

“Loyalty for both Android and iOS increased in 2015 and into 2016, when it leveled off for both Operating Systems,” Mike Levin, Partner and Co-Founder of CIRP, was quoted as saying by MacRumors. Android OS saw a 91 per cent loyalty rate in 2017 compared to 86 per cent for iOS, with loyalty rates for ...
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